EffTD Interview: Michael Sliwinski from Nozbe

by Mike Vardy on May 7, 2009

Michael SliwinskiWhile I’ve had my hand in every eventual effigy out there, I had the opportunity to have a chat with a gentleman who has his hands ties up in everything productive.  Michael Sliwinski is, among other things, founder of the popular productivity web application “Nozbe – Simply Get Things Done!” and the editor-in-chief of the “Productive! Magazine” Despite all of the stuff he has on his plate, he found the time to get back to me fairly quickly, and I returned the favor in my own time.

Me: Michael, I’d like to thank you for taking the time to discuss things with myself and my ever-growing congregation of Eventualists.

MS: Thanks Mike, I’m happy to be able to finally have a talk with you. Let’s hope this conversation adds value to your “congregation of Eventualists.”

Me: You seem to be a man who wears many hats, yet only has one head. How do you manage to get all of the stuff you have on your plate done? Please say eventually.

MS: Eventually it all comes down to doing the things you love and making job less “work” and more “fun”. I used to be a consultant for many companies and had many projects running at the same time. To help me cope with all this I read the GTD book by David Allen and it inspired me to create Nozbe – a tool that would help me implement the GTD techniques and manage all of my stuff.

As it turned out, I wasn’t the only person in need of an app like Nozbe and it started to be my main business. Now everything I do is kinda Nozbe-related as helping people getting stuff done is a very rewarding experience and keeps me inspired and motivated to, as Guy Kawasaki would say, “change the world”.

Me: What does Nozbe stand for? NO Z’s Because of Efficiency? Never Out of Zen Business Excellence?

MS: It was a game of words. One evening me and a friend of mine started playing with a phrase “To Be Organized”, after a couple of hours of tongue-braking brainstorming (and a couple of beers along the way) we started coming up with phrases like “be org, be oz, oz be…. and nozbe” and then we decided it should stand for “to be NOZ = to Be Naturally OrganiZed”. Don’t laugh.

Me: (chuckles heartily) Why did you start up Productive! Magazine? Xerxes read it to me and the first thing that came to mind was “How do productive people have time to read it?” Is the bi-monthly release a way to combat that?

MS: Eventually you need to be inspired. Eventually you need to get a kick in your … to get stuff done and to learn new habits and improve your life. It’s just great to see so many blogs about productivity and getting things done… and although it may sometimes appear as “productivity p0rn”, but what I found out is that in these blogs there are so many great pieces of advice that I thought, why not compile the best of the best and put them in a magazine-like format.

This way productive people won’t be subscribing to zillions of blogs, they’d just read the productive magazine once every two months and move on, hopefully improving their life along the way.

Me: I’d like to congratulate you for being the first to mention “p0rn” on my site – even before me.

What did you get out of the GTD Summit, other than a great gift bag and the realization that I should have been there as a devil’s advocate?

MS: The cool thing about the GTD Summit was the fact that it wasn’t a gathering of a sect praying to Mr Allen. It was a gathering of really bright people, mostly very accomplished individuals, very often executives from many different companies who’d love to learn something new and share their ideas.

Unlike any other conference, there was no “competition” there, no “one industry” thing and looking at each other as potential enemies…. just friendship and sharing… and gadgets.  I finally got my notetaker wallet and bought a red one for my wife.

And you should have been there, I’m sure you’d love it there.

Me: I have every eventual intention of being there sometime.  What is the first piece of advice you’d give someone who is trying to be more productive? What is the last piece you’d give?

MS: Something I need to remind myself every day. Try to learn new habits, work on your bad habits and recognize the good ones. And try not to change too much at a time. Take it slowly.

And there is also a great piece of advice from one of the friends I made on the GTD Summit: “If you’re starting with GTD, remember that the weekly review has to be done at least once a month” (laughs)

Me: Did answering these questions take you 2 minutes or less?

MS: Not really. It didn’t. I took the interview too seriously (laughs).  To all the Eventualists – the “2-minute rule” is a godsend. When you know you can do something in less than two minutes, you’ll start doing that. After all, it’s just two minutes. Examples from home: make the bed, throw out trash, prepare coffee, etc. It’s just 2 minutes, just do it.

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Related posts:

  1. Relative News – Nozbe & Productive! Magazine
  2. EffTD Interview: Kris Rowlands of Fresh Focus…On Productivity
  3. EffTD Interview: Seth Godin
  4. EffTD Interview Part One: David Allen
  5. EffTD Interview Series: Scott Belsky (Part Two)

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